When shopping for a new or pre-owned car a recent poll suggests that great products along with excellent service and fair pricing were the things that motivated buyers most. At the top of the list is an excellent dealer experience.
The poll recognized that a good dealer experience sells simply sells more vehicles; this is especially true in the “mature” age bracket. When a potential buyer goes to a new Volvo dealership in Rockford, vehicle choice, a number of financing options, vehicle delivery and a well organized and clean showroom are important factors that car buyers consider.
Products and pricing are important; but:
- A great lineup of vehicles and competitive pricing are prerequisites that people take for granted, no dealership, regardless of what vehicles they sell can begin to believe they will succeed without these two standards. A great dealership then has to have something else; it must have all around excellent service. When you walk into a new Volvo dealership in Rockford and you are greeted knowledgeable, motivated employees that enjoy what they are doing they are bound to provide you with an experience that meets or even exceeds your expectations.
Increased customer comfort and conveniences:
- Modern dealerships have invested heavily in state-of-the-art facilities, all of which are designed to ensure that customers get what they want; comfort and convenience. It is commonplace today that the best dealerships have an online presence that allows for sales inquiries as well as service appointments.
- The key to a successful dealership, one that prospers and is going to be there when you need them hinges very much on customer satisfaction and recommendations from people they know.
Car shoppers control the buying process; it is up to the dealership to provide an experience which exceeds every expectation that the customer may have.
McGrath Volvo Cars Barrington is a new Volvo dealership in Rockford that prides itself on the level of customer satisfaction they provide. McGrath Volvo works very hard to match you your needs with the right vehicle.