With the economy starting to slowly rebound, many American car owners are making the move to buy American and choose Ford Dealers in Morristown to purchase their next vehicle. However, with multiple Ford Dealers in the New Jersey and tri-state area to choose from, how do you know which dealership to choose when preparing to purchase your next vehicle?
The truth is, there is not quick fire answer to this question, but, there is a very simple way you can separate a dealership who takes pride in providing honest customer service and those who pretend and will try to haggle their way to a quick profit.
The Word of Mouth – Ask your Friends and Family for their recommendations
It might sound simple, but honestly, one of the best ways you can determine the difference between Ford Dealers in Morristown and surrounding cities is simply by word of mouth advertising. The concept of Word of Mouth has been around since the beginning of modern business. People have relied on the input of their friends and family members when choosing a multitude of services from what church to attend, to where to enroll their children in school and even where to buy socks. But, there are many marketing and business reasons why word of mouth is a great way to determine which Ford Dealers are better than others.
1. Your Family Knows your needs best; when you seek the opinions of your friends and family members as to which Ford Dealership has served them well, you will most likely get their opinion on who took care of their needs specifically. However, just because they were good for them, is this a good fit for you? One of the things many people never consider is even though you might have a good friend or family member recommend a dealer who worked for their needs, they never ask, “Well, do you think they’d take care of me?” This is the time when you want to ask this very question. A vehicle purchase is a major financial decision, and you want and need to be level headed when making this decision. And since each person’s requirements for comfort are different, make sure when you ask somebody for their opinion that they consider your needs as well in their response.
2. Word of mouth also provides negative feedback; some of the best advice you can receive is not exactly who you should frequent; but also and sometimes even more important, who you should avoid. A survey completed in Forbes Magazine back in the early 1980’s stated that when somebody receives good customer service, they are likely to tell 10 friends about the great service. However, when they receive poor service, they are likely to tell 50 people. That’s a huge difference, but it shows the power of word of mouth in the opposite direction. So, along with asking which Ford Dealers in Morristown you should visit; also ask which ones you should stay away from as well.
3. Word of Mouth should be an average input; not singular. This is kind of confusing to explain, but it’s important that when you ask for people’s input about a Ford Dealership that you get multiple opinions – not just one. The main reason for this is because of the simple fact we’ve explained above. Each person will tell you their PERSONAL experience and they’ll tell you who to avoid, but in the end, it’s their opinion. The only way to make opinion valid is to get a large amount of opinions and put all the data together to get a good solution.
When you choose to buy a Ford, it’s a smart decision in the first place. But, take the input of your friends and family when deciding which Ford Dealers in Morristown you should visit and you’ll experience will be much easier in the long run.
When you are trying to find Ford Dealers Randolph, a great tip is to listen how they talk to you on the phone. However, a great place to start is by visiting the professionals at maplecrestford.com who provide many levels of high customer service. Visit them today.